B2B Platforms Masterclass - The Role and Opportunities of B2B Marketplaces in a Digital-First World
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The Shift Towards B2B eCommerce in a Digital-First World
A recent Roland Berger report finds that 80% of B2B buyers now expect similar convenient purchasing experience as offered by B2C websites. As a consequence, online tech-giants build on their best-in-class services and processes to enter the B2B commerce market.
The Covid-19 pandemic has accelerated the shift towards B2B eCommerce but the trend is expected to last. Customers will expect to complete a significant amount of deals virtually, looking for a convenient one-stop-shop, more remote interactions and digital self-service.
During our B2B Platforms Masterclass, together with Roland Berger and Platform Pioneers Maykers and Turner Price, we discuss why now is the right time to bring your sales strategy to the next level to strengthen your community and better respond to your customers' needs.
Agenda:
10:30: The role and opportunities of B2B marketplaces in a Digital-First world
Speaker:
Matthieu Simon, Partner at Roland Berger
10:45: Live interview with our customer, Turner Price.
Why Turner Price decided to become the UK's first online marketplace dedicated to foodservice.
Speaker:
Julian Owen, Sales and Marketing Director at Turner Price
11:05: Live interview with our customer, Maykers,
to learn about their digital transformation story and how they are bringing different types of sellers along this journey. Speaker:
Paul Wissing, Partner Management at Maykers
11:25: wrap-up and conclusion