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Nature & Découvertes increases SKUS by 125% to increase revenues by 5% with a Mirakl Marketplace
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Marketplace project
Context & objectives
To develop its e-commerce website’s growth, which is already its biggest store with an annual growth over 20%, the brand Nature & Découvertes has decided to add a marketplace allowing third-party sellers to embrace its values for a clever and accessible commerce.
Thanks to the Marketplace, Nature & Découvertes develops easily its product offering without any stock or logistic constraints and keep a full control on the expansion of its catalogue. The marketplace offers are accessible from any stores of the chain in order to reinforce the synergies between the shops and accelerate the multi-channel development.
As usual, the 6th favourite brand in France is placing the customer at the core of its strategy by proposing a highly qualitative and cross-channel purchasing experience.
Mirakl achievements
The main challenge upon this project was to rapidly launch a marketplace that enables Nature & Découvertes to accelerate the expansion of its catalog to highly qualitative products families, whilst providing an provide an irreproachable quality of service. Mirakl teams also provided support to N&D’s teams in order to wisely integrate the marketplace in their multichannel strategy giving an easy, efficient and coherent access to the marketplace offer in all the stores chain.
Mirakl Marketplace Platform© provision
Strategic workshops with directors
Involvement with the planning stage enabling integration points to be defined
Involvement with business and functionality workshops ahead of the development phase
Project and integrators’ support
Marketplace results
7 months after marketplace launch :
Extended offer in childcare, gardening, astronomy and welfare categories
+2 500 SKUs (+125%)
One offer per product
5%+ of additional revenues
Synergies with the stores (store-to-web modules)
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Marketplace results
x2
catalog extension
+35
brands onboarded through careful selection process
5
new product categories launched
2
only 2 people dedicated to marketplace management
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Related resources
See all resources- On-Demand SessionsView online
- blog
How PcComponentes Empowers Its Sellers Through Its Technology Marketplace
View online