GO Sport has improved product data quality, thanks to Mirakl Catalog Manager

GO Sport’s Marketplace Project

• Marketplace Project

  GO Sport launched its marketplace with a view to offering clients a wide range of choices in a sector with an immense number of items. It has been a major challenge for the brand to ensure high quality content, given the complexity of checking for incomplete product data, poor quality images or inconsistent product descriptions in a marketplace with a multitude of sellers and products. The rapid integration of sellers and the amount of support offered also make up the challenges facing daily marketplace management tasks, due to a lack of visibility and automation in an existing infrastructure.

• Why Mirakl

  To address this issue, the brand has chosen to use Mirakl Catalog Manager, a product information management solution designed to meet specific marketplace demands. This solution allows the GO Sport marketplace team to benefit from advanced management and control tools, providing them with the possibility of consolidating content from multiple sellers, as well as creating a collaboration space for sellers to enrich product data. Product moderation is facilitated, and content quality is automatically improved thanks to a validation rules engine and the automatic identification of invalid product data.

• Marketplace results

  After several months of use, GO Sport noted a significant increase in content quality and the marketplace team saves considerable time during the product validation process, thanks to greater visibility on errors. GO Sport therefore offers a more successful purchasing experience to its visitors who feel that accurate and rich product information is one of the biggest drivers of conversion and satisfaction.

  • Product validation in 5 days instead of 1 month

  • Integration of new sellers in 7 days instead of 45

  • 4 to 5 media per product instead of 1-2 before

  • 68% of the catalog updated in 3 months