Platform Pioneer Executive Symposium

On-Demand Recording: 3M & Z-Tech (Part of AB InBev) Tell All on Reimagining B2B eCommerce with a Marketplace

Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models. Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience. In this on-demand Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. Watch the on-demand recording to learn:

• Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation

• How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience

• Actionable takeaways from executives who have been in your shoes when considering a marketplace launch